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| From BLARS's Facebook page. |
If
you like music you should probably read this book.
If
you enjoy rock music (especially classic rock) you should read this book.
If
you work in radio, read this book.
If
you work in marketing or promotions, you need read this book.
If
you have made it this far in the blog and are still not sure if you should read
this book, keep going and then read this book.
Steve
Jones’ ‘Brand Like A Rock Star’ is a niche book that everybody can find
something to like about. I could not put it down; I absolutely loved every page
of ‘Brand Like A Rock Star’.
Yes,
I work in radio promotions/marketing at a classic rock station so it fits
perfectly into my niche; but I have shared the stories and messages from this
bible of rock marketing with lawyers, sales reps, stay at home moms (I could
keep going)… and everyone finds the stories/reasons they love (or hate) the
most influential rock stars interesting and I bet you will too!
Seriously, this book is like a textbook
for branding and marketing your station.
It is smart, preachy in the right way and written so smoothly that you
will want to consume it all in one sitting. I had to keep reminding myself to
stop, reflect and think about each chapter rather than continuing on for the
finish.
I
know I will have to read ‘Brand Like a Rock Star’ again, the lessons and
messages are so valuable that I would be a fool not to!
Seriously,
the $6 I paid for this e-book has already paid for itself.
You
know what they say in radio school about proving yourself and giving away your
work first, well Steve Jones has done that too. Click here to check out the first chapter for free.
I
do not want to give too much away here. But, I think that one of the great
elements of this book is how many titans of rock it covers. It does not dwell
too much on the history it gets right down into the nitty-gritty quickly with
short (to the point) chapters.
I
cannot say enough good things about this book, I know I will be reading again
in the near future and gifting it to any friends entering professions in radio
and TV. If I were teaching I would
have this book on the syllabus for radio school that is for damn sure!
Read
it. Give it. Live it. Brand yourself like a rock star!
For more on 'Brand Like A Rock Star' from Steve Jones you can like the book on Facebook and check out the book's website!
