Here are a few general social media tips I compiled while writing a blog about specific social media platforms. These tips should help you jump into the world of social media and better articulate how you want your station to be represented online as well as the experience you want your following to have.
General Social Media Tips
General Social Media Tips
1. Ensure you have enough time to devote to your social media presence. Schedule your postings if you have to, many people start with a bang and fizzle out over time. Finding a balance of time to spend on your social media postings will help you stay away from filters that will block your content if you are posting too much. And, equally as important; it will help you keep followers. If your followers think you are not active, they may stop subscribing to your content. Find a balance that works for you and stick with it.
Some people consider social media a free resource for their business. Not true, to have a credible, well build presence you are going to have to invest a lot of time. Even if you do not spend a dime on web resources you will still be paying with time. If you are not willing to invest at least a few hours a week than you should keep away.
If you don't have a lot of time to spare and you insist on being visible through social media then stick to this age old advice, do a little and do it well. Pick one or two platforms and devote all of your social media time to them. Do not spread yourself thin over every platform you think you could use. If it takes off and proves to be worth your time, look at finding a way to monazite what you are doing and invest that money in social media growth.
Some people consider social media a free resource for their business. Not true, to have a credible, well build presence you are going to have to invest a lot of time. Even if you do not spend a dime on web resources you will still be paying with time. If you are not willing to invest at least a few hours a week than you should keep away.
If you don't have a lot of time to spare and you insist on being visible through social media then stick to this age old advice, do a little and do it well. Pick one or two platforms and devote all of your social media time to them. Do not spread yourself thin over every platform you think you could use. If it takes off and proves to be worth your time, look at finding a way to monazite what you are doing and invest that money in social media growth.
2. Keep tight reigns on who can contribute to your social media pages. Ensure your social media presence matches your brand outside of the world wide web. Only let people who understand your brand and how they can contribute to building your brand through social media use your account. Limit this to as few people as possible. Your on-air talent should have access to your station page, as well as management. I would also consider allowing access to someone who is on your events team, this way your team can attract listeners to their events themselves.
Update your passwords frequently, especially whenever someone is let go or you suspect too many people have access to your social media pages.
3. Track your accounts progress, track your competitions social media progress as well. Keep tabs on how many followers or fans you have and how many other stations in your market have as well. If you are unhappy with your following, look at what they are doing and
try to implement new elements in your social media strategy.
4. Let your followers know what you are doing. If you are out on the streets, let the world know! Take pictures, geo-tag posts; if your pressed for time you can link your accounts so that when you post to one of your accounts it crosses into your other accounts. We are an industry that is constantly looking for ways to make our content more accessible, social media is the ultimate tool to interact with our assets. It makes it even easier for radio to get one step farther from being passive entertainment to an interactive experience.
5. Make sure your social media strategy has your listeners in mind. Do your listeners want the latest Hollywood gossip or are they more interested in whats going on around town (or both)? You plan your show content and taylor it to them, make sure you plan your online content that way too. Think of your posts timing, give your listeners something to read on the school bus or the latest update in traffic right before they leave for work. Strategizing the timing of your posts is as important as scheduling their frequency. Its will someone read a 3am post vs. a 4pm post, know your listeners and cater to them.
Social media is even easier than being on-air, you don't have to worry about the clock to the minute. People will access in their own time, if they know you post traffic or weather updates at a specific time there is no threat of missing half of an update. Social media helps deliver on one of the things I hated most growing up, missing half a break or half a update. It gives listeners the chance to catch-up on something they missed. If you drive home your stations social media, your listeners will follow.*
*Never rely on social media, you still have to be able to deliver your on-air content well. Isolating your listenership that does not interact on social media can be devastating. Keep the important information and leave the extra details to the internet.
Update your passwords frequently, especially whenever someone is let go or you suspect too many people have access to your social media pages.
3. Track your accounts progress, track your competitions social media progress as well. Keep tabs on how many followers or fans you have and how many other stations in your market have as well. If you are unhappy with your following, look at what they are doing and
try to implement new elements in your social media strategy.
4. Let your followers know what you are doing. If you are out on the streets, let the world know! Take pictures, geo-tag posts; if your pressed for time you can link your accounts so that when you post to one of your accounts it crosses into your other accounts. We are an industry that is constantly looking for ways to make our content more accessible, social media is the ultimate tool to interact with our assets. It makes it even easier for radio to get one step farther from being passive entertainment to an interactive experience.
5. Make sure your social media strategy has your listeners in mind. Do your listeners want the latest Hollywood gossip or are they more interested in whats going on around town (or both)? You plan your show content and taylor it to them, make sure you plan your online content that way too. Think of your posts timing, give your listeners something to read on the school bus or the latest update in traffic right before they leave for work. Strategizing the timing of your posts is as important as scheduling their frequency. Its will someone read a 3am post vs. a 4pm post, know your listeners and cater to them.
Social media is even easier than being on-air, you don't have to worry about the clock to the minute. People will access in their own time, if they know you post traffic or weather updates at a specific time there is no threat of missing half of an update. Social media helps deliver on one of the things I hated most growing up, missing half a break or half a update. It gives listeners the chance to catch-up on something they missed. If you drive home your stations social media, your listeners will follow.*
*Never rely on social media, you still have to be able to deliver your on-air content well. Isolating your listenership that does not interact on social media can be devastating. Keep the important information and leave the extra details to the internet.
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