App Feature: SoundCloud

Another app I think is invaluable to anyone working in the radio industry is SoundCloud. Like Evernote, SoundCloud can be used across multiple platforms. I have it on all of my devices (iMac, MacBook, iPad and iPhone). I use it both as an app and from a web browser. I prefer working from the web browser, but the apps are great on-the-go. 

SoundCloud is a mix of online audio storage space and Facebook. You can connect with your favourite artists or network with others in the industry and get their latest uploads fed to you. You can embed your SoundCloud files on websites and publicize your work through social media. An example of an embedded SoundCloud file can be seen on the Platypus's website at http://theplatypus.ca/blog/120. 

Like many apps you can use SoundCloud for free or upgrade for a fee. I use the free version, which has 120 minutes of storage. I like to keep my best work online and refresh it often to keep my online demo interesting, so I most likely will never approach the limit. Also, I use two accounts on SoundCloud so that I can lump similar work together. One of my accounts is essentially a demo of my production work and the second account is a demo of my on-air skill like interviews and show clips. 

The best thing about SoundCloud is how easy it is to use. I cannot stress how easy logging in and playing around with SoundCloud is. Devote a good half-hour to playing with it and I am sure you will find a use for this incredible resource for sharing your work. Wether you are a producer, creative writer, management or talent you can use SoundCloud. 

Upload a teaser for the next morning show and share it on Facebook.

Make a 'Best Of' or a 'Streeter' montage and plug it on-air.

Take a sample of your best work and upload it for potential employers or peers to keep the world updated on what you are working on. 

There are MANY uses for SoundCloud, give it a shot!